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Our team of three worked on improving the user engagement of a fitness mobile application under the supervision of the CEO. Based on our team's market research, I demonstrated a prototype for the new feature by creating and refining over 15 mock-up drafts forecasting the project's dedication to formulating a practical functionality and effective user flow for the new application features.

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Tools used: Figma

MOBILE APPLICATION MOCKUP (Case Study)

Tiny game section as an ice-breaker 

Chat feature for an accountability 

Introduced new features 
tracking mental well-being

Reminder for upcoming

therapy appointments

1. Understand

  • Conducted user interviews with 5+ older generation who are 65+ years old to emphasize 

  • Joined their Facebook Community moderated by the Mighty Health customer service team

  • Identified the PROBLEM STATEMENT and broke down into tangible sectors

  • Created a user persona to guide the ideation process

 

"As we approach the post-pandemic world, how might we use our personal experiences with our parents' generation to improve their health and well-being?"

2. Ideate

  • Identified the past interventions as case studies

  • Looked into what worked well and what did not

  • Started by asking "How might we ____ ?"

  • Collaborated with the CEO to understand the user needs and interests

  • Spotted the root cause of the problem and broke down the relevant causations

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"How might we help mitigate loneliness for older adults through the use of technology?"

3. Decide

  • Chose the most optimal intervention aligning with the company's business goals while prioritizing the user-centric design.

  • Categorized ideas based on urgency and importance to prioritize retrospectively 

  • Compared between 2 features and identified the benefits for both users and service provider's side

4. Prototype

  • Identified the most-used device type - a phone - based on the user research and interview 

  • Shifting from low-fidelity to interactive high-fidelity prototyping on Figma 

  • Aligned with the brand image of soft and calming color tones while keeping the convenient functionalities and buttons for older people

5. Testing

  • Conducted usability testing with the CEO, with whom I have worked closely during the process

  • Selected a diverse group of users that represented the target audience and observed their interaction with the prototyping of beta version

  • Focused on the qualitative data and assessed the pain points and common themes to reiterate

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