For my university's Capstone/Thesis Defense project, I have demonstrated a brand development plan for a conceptual restaurant that is connected to a glass-blowing art studio. I have worked on its Brand Design Guidelines and illustrated the logos and design elements through concept mapping.
BRANDING AND DESIGN
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Concise and Contemporary
Conceptual Meaning
Primary Logo
Martini Glass Symbol
Inspired from nature
Botanical Elements
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Initial sketches of logo combined with glassware and culinary motifs, aiming for elegance & sophistication.
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Color palette inspired by natural glass elements, targeting creativity
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Early motivations included abstract glass art and culinary symbols, seeking a chic aesthetic vibe
Before
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Followed "Diamond Framework" through divergent and convergent thinking approaches
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Evolved through feedback to a refined, and abstract symbol based on consumer psychologies
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Refined with elements embodying warmth and elegance for versatile use
Progress
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Logo is finalized as a sleek, versatile emblem, well-received for its modernity
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Color Palette is balanced with elegance and approachability, enhancing brand appeal
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Design Elements are fully integrated into branding and customer experience, focusing on engagement and consistency
After
