Chefly is a startup dedicated to connecting local chefs to customers by offering catering services through home visits. Their business model is based on SAAS and commission-centric revenue generation. I have worked on designing the website's main layouts, wireframing, color palette and font-choices incorporating with the UI/UX principles and branding design.
Tool used: Figma
WEB DESIGN
Home page
Chef introductions
About us page
Booking page
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Initial sketches of website layouts and framing on pencil and paper
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Haven't been decided on the color palette and visual elements
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Not sure about what kind of visual vibe they want to go for
Before
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Brainstormed with the co-founders about their brand identity and business concept
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Crafted 5+ drafts based on some constraints/challenges faced during the production process of the backend
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Refined with elements embodying warmth and authenticity aligning with a food industry color palette
Progress
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Color Palette is chosen for approachability, and light weighted brand appeal
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Layouts are supported with commercial images (soon-to-be-replaced by real-life cooking photos from each chefs)
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Design Elements are fully integrated into branding and customer experience, focusing on engagement and consistency
After
